This is the most technologically dynamic part of our business.  The quality of picture and the price / performance ratio of modern TVs just get consistently better.  New technologies like LCD, LEDs, and big screen plasmas look incredibly life-like, and transform the sports viewing or movie viewing experience to something extraordinary.  Again, since we offer service for everything we sell, we only recommend brands that are reliable and serviceable.  We refuse to sell the ‘disposable’ TVs that the mass merchandisers like to sell.  We make a point of monitoring the big box stores to make sure our prices are competitive or lower than theirs.